Better design
leads to
better outcomes.

Web Design

Branding & Logo Design

Print Design

Don't let bad design lead to missed opportunities. I help clients achieve their goals through sensible design solutions that communicate with impact and clarity.

A poster design featuring a colorful logo for the Whidbey Working Artists Open Studio Tour.A mural featuring a logo design for Sunshine Drip coffee shop.An outdoor sign featuring a letter M monogram logo mark for Madrona Supply Company.Product hang tags featuring a logo design for Wild Rose Sheep Farm.Paper hang tags printed with the Rain Shadow Nursery name, logo, and tagline.A product labeling example featuring a tub of smmoked salmon pâté, produced by Whidbey Island Seafood Company.

My Design Process

This three-phase framework is the basis for all of my projects.

Discovery

& Planning

First, I'll gather information about your organization, target audience, and goals for the project. This can include conducting market research, analyzing competitors, and understanding your unique value proposition.

Development

& Design

Next, using the information gathered in the discovery phase, I'll develop concepts and design elements that align with the client's goals and target audience. This may include creating style scapes, wireframes, or mockups.

Production

& Application

Once the design is approved, we move into the production phase, where the design is finalized and prepared for application. The deliverables for this phase will vary based on the specifics of the project, and the intended touch-points.

Case Studies

Last Chance Distilling is a new small-batch craft distillery located in the heart of the Methow Valley of Washington State. Beginning in 2024, the distillery will produce a range of high-quality spirits, including whiskey and gin. Last Chance Distilling is committed to using sustainable practices and sourcing local ingredients whenever possible.

Last Chance Distilling

Branding
Logo Design
Messaging
Package Design
Print Design
Read the case study.
Madrona Supply Company is a gift shop located in Clinton, Washington, on Whidbey Island. The shop sells a curated variety of goods, many of which are made in-house or locally, including apparel, home goods, and books. Madrona Supply Company is committed to supporting the local community and showcasing the best of Whidbey Island.

Madrona Supply Co.

Branding
Logo Design
Web Design
Print Design
Messaging
Read the case study.

Client Testimonials

"Rodric’s process for building our logo, labels and website was phenomenal. He truly listened to what we wanted and brought our vision to life. His attention to detail, follow up and creativity were apparent throughout the process. We would definitely recommend Rodric and will use him again for additional design work!"

Brie Smith

Last Chance Distilling

"Rodric is professional, timely, and was an excellent communicator thru our branding process and building our new website.  Will use him again!"

Janae Cameron

Owner, Madrona Supply Co.

"Our non-profit organization hired Rodric for a totally new web design. The job he did for us was amazing! He worked with me on the online donation pages, teaching me how to navigate the system and always quickly responded to any questions I had."

Rebecca Foote

FoF Medical Support Fund

"Whidbey Island Distillery loves working with Rodric Design Co.  He is professional, fast, and always does quality work.  I highly recommend Rodric for any design work and we will use him again!"

Mike Huffman

Whidbey Distillery

Whidbey Distillery Logo
"Rodric is wonderful to collaborate with and I appreciate the time he takes to understand our project(s) on a conceptual level. He balances his original creativity with our preferences well. He has designed multi-page booklets and printed materials for events for us. I highly recommend working with Rodric.
"

Janie Crane

Island Hospital Foundation

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